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Life at Rapid Media

At Rapid Media, we stand behind our mission and are passionate about what we do for the paddlesports industry. We are committed to inspiring participation by providing trusted, quality news, information and entertainment to millions of paddlers around the globe.

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Diversity & Inclusion

Our company and team openly embrace diversity of race, ethnicity, class, gender, sexuality, ability and other facets of human identity. We aspire to be a media leader in leveraging the wealth of Ontario employees to grow our business and celebrate paddlesports. Our goal is to make sure all existing and future paddlers see themselves reflected in our digital content while connecting them with the resources they need to paddle forever. 

We know saying we care about diversity isn’t enough. In 2014, we launched a gender equality initiative led by managing editor Kaydi Pyette. This initiative has included hiring six women into 11 of the salaried positions. The initiative has pushed forward more diverse and inclusive content, including more women featured in photography, women-focused stories, as well as working with more women content creators.

We believe every inclusive gesture makes a difference and have committed to real change for all types of diversity including:

  • Storytelling: By purposefully showcasing answers, solutions, advice and adventures in our content plans and decisions we are helping provide the keys to enrich our diversity and better reflect on what our company, community and world should be. 

  • Representation: Showcase Diversity and Inclusion in text, photo and video content in efforts to normalize diversity in paddlesports.

  • Reach a wider audience by promoting content to diverse target audiences: Promotion costs may increase as these audiences are tougher to reach, but we can’t grow diversity without investing in it.

  • Hiring practises: Encourage applications from a wider range of applicants to attract a more diverse team of employees.

  • Outreach to business owners: Look for ways to align products and opportunities with businesses representing diverse owners and leadership teams.