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Whitewater

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CANADIAN CANOE CULTURE stream

Ontario Is Where The World Comes to Paddle
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Adventure lives here.
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An infectious, passionate expression of the exploration of wild waters.
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Rapid Media's New Paddlesport Trade Publication - We Paddle, We Care
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Experience the Delta Difference
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Ultimate Paddle Performance
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Protect your passion.
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Taking You to Another Place
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What Propels You?
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Into the Water
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Be Smart, Be Safe, Have Fun
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Create stories worth sharing
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  • A landed Redfish.

    WERNERstream
    Why We Paddle for Fish

    I saw a hint of movement. Then I saw the triangle and the lone dot pop up above the surface like Morse code shorthand for “Here I am”. I was too far away to cast so I picked up my Werner Hooked Shuna and made three whisper silent stokes towards the fish. I…

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  • Remember to dress for immersion

    SAFER PADDLINGstream
    Keep Kayak Fishing Safe -Dress for Immersion

    Bob is a kayak fishing enthusiast who loves gear. He wants every advantage he can get on the water, but sometimes he forgets that what he wears is important too. One simple choice makes all the difference for Bob. Choosing to dress for immersion makes your…

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  • Bring a buddy when out on the water

    SAFER PADDLINGstream
    How to Paddle a SUP Safer: The Buddy System

    It may seem adventurous to go out on the water alone, but this leaves you without help when something does go wrong. Having a paddling buddy allows you both to enjoy a safe trip, and gives you the support you need should something happen. Practice safe SUP…

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  • Always wear your lifejacket.

    SAFER PADDLINGstream
    Keep Kayak Fishing Safe - Wear your Lifejacket

    This is Ted. Ted is a kayak fishing enthusiast. For Ted, efficiency and speed always come first, but this leaves Ted unprepared for his kayaking experience. One simple choice makes all the difference for Ted. Just grab your PFD before heading out onto the…

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  • An overhead shot of a man paddling a standup paddleboard

    SAFER PADDLINGstream
    How To Paddle A SUP Safer: Don't Paddle Impaired

    There are few things better than relaxing after a long day and having a few drinks with friends. But paddling impaired is dangerous. Take Jeffrey from this video for instance. Jeffrey is a SUP enthusiast, but he also crumbles under peer pressure. When…

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  • WATER SPORTS FOUNDATION INC.

    SAFER PADDLINGstream
    How To Paddle A SUP Safer: Dress For Immersion

    Everyone likes to look cool. But don't let your desire to be cool overweigh your need to be safe. When paddling a SUP, be sure to dress for immersion. Looking cool is not near as important as staying dry when you inevitable fall off your standup paddleboard.…

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  • Two men eating hotdogs under an umbrella

    SAFER PADDLINGstream
    How To Paddle A SUP Safer: Check The Forecast

    So you're a SUP enthusiast. We get it, we are SUP enthusiasts too. But, like Sterling in the video below, it is easy to be so excited to get to the water that you forget to check the weather. Make sure you practice safe SUP techniques. Check the weather…

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  •  An overhead shot of a river

    SAFER PADDLINGstream
    How To Paddle A SUP Safer: Wear A Leash And PFD

    This is Randall. Randall is a standup paddleboard enthusiast. But Randall gets easily distracted. We know, like Randall, you are a standup paddleboard enthusiast. You want to pack your camera, Go-Pro and all the other cool accessories to make your trip the…

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  • Man paddling a yellow stand up paddleboard

    SAFER PADDLINGstream
    Video: Water Safety with Kai Lenny

    Maui-resident Kai Lenny, seven-time stand up paddle board champion and all around professional waterman, joins the United States Coast Guard to promote water safety from sunny Honolulu, Hawaii. Lenny addresses the viability and ease of lifejacket use and…

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  • A SUP paddler paddling in calm water.

    SAFER PADDLINGstream
    How To Paddle A SUP Safer: Know Your Limits

    We all know the feeling, you are the proud owner of a new kayak or SUP. You want to get on the water immediately. But you have to be careful to not get in over your head. You have to know your limits. When you take your SUP out for it’s first test run, you…

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  • A group of kayakers paddling near a barge.

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    How To Share The Waterways

    As summer gets closer and more boats are hitting the water, it is important for everyone on the water to be aware of others sharing the waterway. The United States Coast Guard has issued Marine Safety Alert 04-17, a shared waterway alert. “This Safety Alert…

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  • A stranded kayaker calls

    SAFER PADDLINGstream
    Calling For Help

    Calling For Help | Safer Paddling Series: Episode 8 | Rapid Media In partnership with the U.S. Coastguard and the Water Sports Foundation, instructors Paul and Kate Kuthe of the American Canoeing Association teach proper radio protocol for emergencies on the…

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  • A stranded kayaker calls for help over a radio on a rock beach.

    Tips For Safer Paddling

    Safety comes first when you’re out on the water. Whether you’re in a kayak, canoe, SUP or fishing kayak, it’s imperative to know the rules and have the right safety gear in your vessel. We’ve put together a list of past articles to help keep you and your…

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  • Paul Kuthe demonstrates how to deal with a flipped kayak.

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    What If I Flip?

    What If I Flip? | Safer Paddling Series: Episode 7 | Rapid Media In partnership with the U.S. Coastguard and the Water Sports Foundation, instructors Paul and Kate Kuthe of the American Canoeing Association instruct what to do if you flip your kayak in Safer…

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  • Paul Kuthe navigates a busy harbour on a kayak.

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    Traffic Rules For Paddlers

    Traffic Rules For Paddlers | Safer Paddling Series: Episode 6 | Rapid Media In partnership with the U.S. Coastguard and the Water Sports Foundation, instructors Paul and Kate Kuthe of the American Canoeing Association give the how-to on navigating harbours…

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  • Paula and Kate Kuthe give tips on how to plan a safe and enjoyable kayaking trip.

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    Planning Your Kayaking Trip

    Planning Your Trip | Safer Paddling Series: Episode 5 | Rapid Media In partnership with the U.S. Coastguard and the Water Sports Foundation, instructors Paul and Kate Kuthe of the American Canoeing Association provide the necessary tips for planning your…

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  • It's important for new paddlers to be smart, be safe, and have fun.

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    A Beginner’s Guide To Safer Paddling

    It’s important for new kayakers to know how to paddle safely. Here is a list of tips and tricks to help any beginner get started. Always Wear A Lifejacket It’s a rookie mistake not to wear a lifejacket out on the water. Experienced paddlers wear them all the…

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  • Learn the basics of paddling a kayak with Paul and Kate Kuthe.

    SAFER PADDLINGstream
    How To Paddle a Kayak

    How to Paddle a Kayak | Safer Paddling Series: Episode 4 | Rapid Media In partnership with the U.S. Coastguard and the Water Sports Foundation, instructors Paul and Kate Kuthe of the American Canoeing Association teach three basic paddling movements in Safer…

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  • The U.S. Coast Guard requires all paddlers to carry a whistle or sound-signaling device.

    SAFER PADDLINGstream
    Essential Paddling Gear

    Essential Paddling Gear | Safer Paddling Series: Episode 3 | Rapid Media In partnership with the U.S. Coastguard and the Water Sports Foundation, instructors Paul and Kate Kuthe of the American Canoeing Association provide tips on what to bring paddling in…

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  • Paddlers are faced with all types of weather. Dress properly to stay warm and comfortable.

    SAFERPADDLINGstream
    What To Wear On The Water

    What to Wear in the Water | Safer Paddling Series: Episode 2 | Rapid Media In partnership with the U.S. Coastguard and the Water Sports Foundation, instructors Paul and Kate Kuthe of the American Canoeing Association provide tips on what to wear in the water…

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  • Paul Kuthe paddles a sit-on Kayak on the ocean.

    SAFER PADDLINGstream
    How To Size A Lifejacket

    How to Size a Lifejacket – Safer Paddling Series: Episode 1 – Rapid Media In partnership with the U.S. Coastguard and the Water Sports Foundation, instructors Paul and Kate Kuthe of the American Canoeing Association demonstrate how to properly choose and wear…

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Boats

Article count: 187

Boat Review: Hobie Mirage Compass

Written by Jon Russelburg
Early last summer Hobie Fishing was hinting they would be making a big announcement. Something new and exciting was coming soon. What could it be?…
On a whim, my husband and I decided to drive from Montana to Colorado to check out several no-wake lakes rumored to hold cooperative fish.…

LEAKED FeelFree Dorado Images

Written by Rapid Media Staff
There are pictures circling the internet of the new FeelFree Dorado fishing kayak. Some of those pictures are from ICast 2017 and only feature the…

Boat Review: Sea Eagle FishSUP 126

Written by Jon Russelburg
I had just returned from an afternoon of pre-fishing in my 145-pound tournament kayak. It is 14 feet long and impossible for me to load…

Boat Review: Vibe Sea Ghost 110

Written by Ric Burnley
As a life-long kayak angler, author of a book on kayak fishing and editor of Kayak Angler magazine, conversations with friends and strangers often start when I’m…
Inflatable kayaks are blowing up on the kayak fishing scene as more anglers realize they can transport, store and use these boats almost anywhere. To meet…
Two years ago at the Outdoor Retailer tradeshow, I had to sign a legal paper swearing me to secrecy before I was led into a small…

Boat Review: BOTE HD

Written by Ric Burnley
There was a time when I wrote off standup paddleboards as inefficient platforms best only for skinny, sheltered waters and quick trips on calm days. After…
When I first saw the Pau Hana Endurance touring board at last year’s Outdoor Retailer show I couldn’t wait to take it fishing. Even though…

Redesigned Perception Pescador

Written by Ric Burnley
From a new line of fishing accessories to feature packed fishing kayaks, there’s always a lot of bling in the Confluence line of kayaks. At…
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  • Group photo of the TRAK 20/20 Team members

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    TRAK 20/20 Team: Pacific Rim Surf Camp

    It began with the need for a vision. The TRAK team had spent the months prior to our Pacific Rim Surf Camp developing improvements to our kayak and creating useful peripherals that would enhance the performance of our boats and the experience of their…

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Boats

Article count: 51

Boat Review: Vallinga Vuntut 10

Written by Alyssa Lloyd
As a toddler Otto Vallinga would take his toy boats down to the nearby St. Clair River for impromptu buoyancy testing. Launching his baubles into…
When Wenonah Canoes’ new T-Formex Spirit II showed up at the Canoeroots office last fall in all its cherry-red glory, its mere existence marked the beginning of…

Esquif Canoes At Paddlesports Retailer

Written by Rapid Media Staff
The word of the week at Paddlesports Retailer 2017 was T-formex. Esquif Canoes brought three new boats built out of this material.  The first two…
Mad River Canoe brought the new Explorer 16 to Paddlesports Retailer 2017. These canoes we’re previously built with royalex but Mad River Canoe wasn't happy…

First Look: Nova Craft Fox Solo Canoe

Written by Rapid Media Staff
Nova Craft Canoe has introduced an excellent new solo canoe, the 14-foot Fox. The volume of this canoe is what really sets it apart from…
Northstar Canoes brought its new products to Paddlesports Retailer 2017. The highlight is the IXP lamination, designed to be extremely tough. This makes Northstar Canoes…
All photos by Frank Wolf  When plastics conglomerate Poly-One shut down production of Royalex in 2013, canoe manufacturers scrambled to replace the favored hull material…
Nestled amongst the carbon fiber hulls, sleek silhouettes and gorgeous cherry wood trims in the Canoeroots garage, the Discovery 169 stands alone. It’s a little thicker…

Boat Review: Trailhead Canoe Regen 17

Written by Canoeroots Staff
Trailhead has a long history of providing the ideal canoe for northern river expeditions. Since 1976, the Ottawa-based retail shop has produced their own canoes,…

Boat Review: Wenonah Minnesota II

Written by Canoeroots Staff
We wanted to get into the backcountry fast and fly across the portage trails. Our ride for this ambitious 60-kilometer weekend route was Wenonah’s sleek…
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Boats

Article count: 115

Boat Review: Zet Kayaks Toro

Written by Graham Kent
Confidence inspiring. If I had to sum up the Toro from Zet Kayaks in two words, that would be it. When the brand new Toro…

Boat Review: Pyranha Machno

Written by Dan Caldwell
I’m looking forward to telling you what I think of the new Machno from Pyranha. But first I’d like to invite you to take a…

Esquif Canoes Whitewater Canoes

Written by Rapid Media Staff
Esquif canoes were one of the first brands to use rotomolded polyethylene in canoes. And as time has gone on, the rotomolded canoes have gotten…

Dagger Kayaks Phantom

Written by Rapid Media Staff
After spending a few years as an under-the-radar passion project, Dagger Kayaks has revealed the Phantom. The Phantom is about nine-foot long and is a…

Pyranha Kayaks Ripper

Written by Rapid Media Staff
The Pyranha Kayaks Ripper has a steep bow rocker, with a full volume bow. There are added handles, for extra rescue options, so you can…

Jackson Kayak Mix Master First Look

Written by Rapid Media Staff
Named after the infamous Mix Master Mike from the Beastie Boys, the new Jackson Kayak Mix Master will allow you to mix and master old…

Hala Gear River Running Paddleboards

Written by Rapid Media Staff
Hala Gear brought their river-specific boards to Paddlesports Retailer 2017. Hala is about design and technology, they are known for innovation. On of these innovations…
AIRE brings two decades of inflatable experience to their new fleet of SUPs and it shows. New for 2018 is the Tango SUP. The Tango…
To call a spade a spade is to tell it like it is. Some people might be offended by this straight talk and consider you…

Boat Review: Silverbirch Covert 9.3

Written by Scott MacGregor
Last fall, Steve Childs, the designer and owner of Silverbirch Canoes, called and said he’d snuck the very first Covert into the country and asked…
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Boats

Article count: 157

The Future Of SUP

Written by Rapid Media Staff
Is the Hydrofoil Revolution real? It’s highly technical, so it may be here to stay but only among a small crowd of expert athletes. As…

Boat Review: Scorpio MKII HV

Written by Steve Ruskay
Six years after the original Scorpio was introduced in 2009, P&H brought us a slightly tweaked more innovative design: the Scorpio MK II. The first…
I have been a fan of Boreal Design kayaks for a long time. I have used their Inukshuk expedition kayaks taking students on several month-long,…

Hurricane Kayaks Sweetwater 126

Written by Rapid Media Staff
Hurricane Kayaks are known for their lightweight kayaks. The Sweetwater 126 is no exception. This boat is a little more than 12-foot long and 33-inches…

PakBoats Quest 150

Written by Rapid Media Staff
The updated pakboats 150 has some new features. It has an enchanced system for better stiffness in the midsection of the boat. It also can…

Redesigned Wilderness Systems Tsunami

Written by Rapid Media Staff
Wilderness Systems gave the iconic Tsunami a facelift. The tried and true model has a much more modern look. The new look adds structure to…

First Look: C4 Waterman Holo Holo 2

Written by Rapid Media Staff
C4 Waterman knows that not everyone has a roof rack or a trailer. So they have broken their popular Holo Holo board down into two…

Perception Updates Pescador Line

Written by Rapid Media Staff
Perception’s Pescador Pro is one of the best kayaks on the market for the money. Now you can add the original Pescador to that list.…

Hurricane Kayaks Santee 110 Sport

Written by Rapid Media Staff
Hurricane kayaks are introducing a new boat to their ABS-thermafoamed plastic boat line, the Santee 110 Sport. At 33-pounds and 11-foot long, the Santee 110…

Current Designs Serene

Written by Rapid Media Staff
The Current Designs Serene is a recreational kayak for all types of paddlers. At only 31-pounds, you can throw this kayak over your shoulder and…
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  • A man standing on the bonafide SS127 kayak.

    BONAFIDE KAYAKSstream
    Bonafide Kayaks First Look

    I felt a little like a secret agent, pulling up to a non-descript warehouse outside Greenville, South Carolina. Inside the building, the brand new Bonafide SS127 kayak. I was the first person outside the design team to get a glimpse at the highly-anticipated…

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  • Plano Kayak V-Crate

    PLANOstream
    End Your Tackle Storage Wars

    Anyone who’s been dragged around a pond by a mule of a largemouth or drenched by the explosive topwater take of a bull redfish, ‘yak-side in just a couple feet of water, understands the appeal of kayak fishing. Simply put, there is no better way to get closer…

    Read more...

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Boats

Find your next whitewater canoe, river raft, playboat or creeking whitewater kayak using the Paddling Buyer's Guide, brought to you by Rapid Magazine. Read Staff insights and consumer reviews, and let us know what you think of the boats you've paddled. It's all here in the Rapid Media Paddling Buyer's Guide. 

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About

The stories and memories made by the Furrer family are the foundation of our company today. Family and friends and their paddling adventures are what fueled Werner Sr's desire to design and build a better paddling paddle. Today we call it Ultimate Paddle Performance; it's our mission statement. In our desire to be an active member of this community, we continue to participate and give back. We treat our employees, vendors, dealers, team and customers with utmost respect. Like an extension of the Family that started it all. We believe that Handcrafted in Sultan, WA USA is certainly a thing to be proud of in this day and age. But beyond just keeping jobs in the US, we design and build to a higher standard. An attention to detail that truly makes our paddles perform the way they do. That pride in our work spans from designers, testers and craftsman to, we hope, the very hands of paddlers everywhere. Our place in our community now and tomorrow is forged by our past; the desire to design and build paddle performance that you will feel in your hands and trust through the water, with every stroke.

About

Aquabatics Calgary was founded in 1999 by Susan Azofeifa. In 2009, after running starting up and running the kayak school Simon Coward and his wife Nikki purchased the business and have been running it ever since.

The business has been built on, and continues to run on the foundation that every customer experience is a quality one and most importantly personalized. Whether it is on the water with our internationally certified instructors, in our Calgary store, through our You Tube channel or our industry leading website. We strive to ensure every interaction with customers and paddlers is a positive one.

Our staff are and ownership are stoked on what we do, and we think it shows int he product we deliver.

About

Since 1991, Aqua-Bound has been hand-building paddles in North America for kayak, stand-up, and whitewater enthusiasts. These extremely high quality paddles at reasonable prices have been built by people who share your passion for the outdoors. Aqua-Bound's 25+ years of manufacturing paddles has brought about lightweight, durable, and performance-rich paddles for everyone to enjoy.

About

Bending Branches builds paddles for canoe, kayak, kayak fishing, and stand-up paddling enthusiasts who value every minute they spend on the water. These paddles have been crafted by people who share your passion for the outdoors and have been propelled by the notion of combining innovative thinking with uncompromising craftsmanship. Propel yourself with America's best-selling paddles.

About

Kokatat has been manufacturing paddling gear in Arcata, California for more than 45 years. At a time when many technical apparel brands were moving manufacturing offshore, Kokatat continued to invest in infrastructure in the United States. Kokatat founder Steve O'Meara was committed to the development of the finest and driest paddling apparel in the world and recognized the need to control and continually evolve the development of our dry wear. In the early days, Kokatat worked closely with W.L. Gore & Associates, makers of GORE-TEX®, to refine the sewing and sealing techniques required for full immersion suits and tops. Today, our hands-on approach to manufacturing continues to set the standard in paddling apparel. Into the water with Kokatat!

About

As a United Stated Coast Guard nonprofit grant recipient, the Water Sports Foundation produces paddling safety outreach materials and distributes them through boating and paddling media providers. Paddle sports currently has an inordinately high rate of accidents and deaths that for the past five years has been increasing, while power boating stats have been decreasing during the same period. The goal is to create heightened pulbic awareness of safer paddling making paddle sports safer and to ultimately reduce the total number of paddle sports related deaths annually.






About

Pelican International is a family legacy dating back to 1968 when the company was founded. World leader in the design and manufacture of kayaks, canoes, pedal boats and fishing boats, Pelican has leveraged its mastery of thermoforming to deliver durable, quality products at affordable prices. A commitment to innovation, investment in state of the art technology and rigorous quality control standards are the cornerstones of our business philosophy. Our guiding principal is simple and enduring: to bring quality products within reach of all outdoor enthusiasts by offering product with an unbeatable value for the money. Pelican is also the leading North American kayak manufacturer to use Twin Sheet Thermoforming (TST) technology. TST produces a stiffer, stronger, lighter product than is possible with other manufacturing methods. The combination of Pelican’s proprietary materials (RAM-XTM and RAM-XTM Premium) combined with the TST process results in a lightweight product that has unparalleled rigidity, exceptional impact and breakage resistance, outstanding longevity and superior safety. Our products are fun and easy to use. They are lighter, stiffer and stronger, and they look good. From recreational kayaks to canoes, to accessories, Pelican products connect with people who need to get out on the water and create memorable moments together worth sharing with everyone. Our 2017 collection showcases SUPs for those wanting to enjoy the outdoors in a different way, whether it is to play, discover new waterways or for a yoga workout; our fully equipped fishing kayaks for those looking for a new place to fish the next big one; and our colorful lineup of sit-in and sit-on-top kayaks for those looking to paddle in style. With its 2017 lineup, Pelican has come up once again with an unmatched offer of embarkations.

About

The Canadian Canoe Museum is a unique national heritage centre that explores the canoe’s enduring significance to the peoples of Canada, through an exceptional collection of canoes, kayaks and paddled watercraft. We’re an engaging, family-friendly museum with more than 100 canoes and kayaks on display. Visitors will enjoy interactive, hands-on galleries, a scavenger hunt, model canoe building and puppet theatre for children. Through inclusive, memorable and engaging exhibits and programs we share the art, culture, heritage and spirit of paddled watercraft with our communities. Founded on a collection of the late Professor Kirk Wipper, and established in Peterborough, Ontario, in 1997, the museum’s holdings now number more than 600 canoes, kayaks and paddled watercraft. Together they span the country from coast to coast to coast and represent many of the major watercraft traditions of Canada.

About

The first TRAK was made in 2006. Since then it has gained a rapid base of loyal fans. These fans are real kayakers, like you. The kind who want to take a touring kayak anywhere, and paddle it anywhere. They want it to be fast, they need it to be durable. They know the difference between a toy and a well-crafted sea vessel. Fits in tight spaces. Like between two rocks or between two pairs of jeans in your closet. Also, goes on an airplane, bus, taxi or train. And it works on the water - rough water, flat water, and all conditions inbetween. This is what makes an ultimate touring kayak. TRAK now drop ships to anywhere in the world, within a week, yup #trakeverywhere.

About

From the outset, our intent was to simply build the “best” thermoformed kayaks we could build right here in North America. Through innovation and design we have created a complete line of outstanding kayaks that will appeal to paddling enthusiasts of every age and level. From the super shine of the Solarkote® finish to the full complement of deck rigging, multi-position seat systems and long waterlines, our commitment to quality and value is evident in every kayak we build.

About

We invite you to discover the Canadian Canoe Culture in Ontario. Paddling, whether it’s in a canoe, kayak, raft or SUP, offers possibilities for deep and meaningful connections, adventures and learning. In a world that is increasingly disconnected, paddling brings you back to some of those basic rhythms - that feeling of being connected to the natural world and yourself. It provides the opportunity to shape, define and nurture who and what we are. Join in the conversation by using the hashtag #PaddleON.

About

“Our plans are big but our strategy is simple: We will do everything we can to produce the highest quality, most thoughtfully designed, and most carefully engineered fishing kayaks possible. The team we’re putting together is among the most talented and experienced I’ve had the pleasure of working with, and I can’t wait to see what we accomplish together.” — Luther Cifers, CEO

About

For more than 100 years, the spirit of paddling has inspired the craftsmen of Old Town® Canoe and Kayak. Today this heritage of craftsmanship and innovation lives on in modern canoes and kayaks built to deliver the finest paddling experiences.

About

For families and recreationally minded people with a love of the water, Ocean Kayak offers a wide range of affordable, easy-to-use craft for the pursuit of fun activities.

About

Hooked on Wild Waters is an infectious, passionate expression of the exploration of wild waters. There’s no better way to embark on these journeys than in a kayak, and no better host to guide viewers along than kayak fishing pioneer, Drew Gregory. Known for his relentless pursuit of the country’s biggest, rarest, most aggressive yet beautiful fish, Gregory is driven by a deep love for wild and remote public waters, and the fish that call them home.

About

Paddling Business is Rapid Media’s new trade magazine covering the North American paddlesports industry. Paddling Business is devoted to the healthy growth and development of all aspects of the paddling marketplace with a focus on the people, products and places shaping our industry. For 20 years, through Paddling Magazine, Kayak Angler and the Paddling Film Festival, Rapid Media has developed the largest qualified audience of brands, retailers, outfitters, liveries and paddling schools. Rapid Media is the official media partner of ACA and Paddling Canada. Rapid Media is the official media partner of Paddlesport Retailer and produces the Paddling Magazine Product and Industry Awards.

About

A tradition of excellence. Owning a Plano® tackle box has become a heritage that has endured for more than half a century. In 1952, Plano introduced the first molded plastic tackle box. Over the next 65 years, the Plano brand has found its way into the hearts and hands of four generations. Today, there's a four in five chance that if you own a tackle box, it was made by Plano. There are many reasons consumers faithfully choose Plano, including quality, durability and innovation, but our favorite is, "It's what my dad always used."
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