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What is BRANDstream
SAFER PADDLING stream
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SAFER PADDLINGstreamKeep Kayak Fishing Safe -Dress for ImmersionBob is a kayak fishing enthusiast who loves gear. He wants every advantage he can get on the water, but sometimes he forgets that what he wears is important too. One simple choice makes all the difference for Bob. Choosing to dress for immersion makes your… -
SAFER PADDLINGstreamHow to Paddle a SUP Safer: The Buddy SystemIt may seem adventurous to go out on the water alone, but this leaves you without help when something does go wrong. Having a paddling buddy allows you both to enjoy a safe trip, and gives you the support you need should something happen. Practice safe SUP… -
SAFER PADDLINGstreamKeep Kayak Fishing Safe - Wear your LifejacketThis is Ted. Ted is a kayak fishing enthusiast. For Ted, efficiency and speed always come first, but this leaves Ted unprepared for his kayaking experience. One simple choice makes all the difference for Ted. Just grab your PFD before heading out onto the… -
SAFER PADDLINGstreamHow To Paddle A SUP Safer: Don't Paddle ImpairedThere are few things better than relaxing after a long day and having a few drinks with friends. But paddling impaired is dangerous. Take Jeffrey from this video for instance. Jeffrey is a SUP enthusiast, but he also crumbles under peer pressure. When… -
SAFER PADDLINGstreamHow To Paddle A SUP Safer: Dress For ImmersionEveryone likes to look cool. But don't let your desire to be cool overweigh your need to be safe. When paddling a SUP, be sure to dress for immersion. Looking cool is not near as important as staying dry when you inevitable fall off your standup paddleboard.… -
SAFER PADDLINGstreamHow To Paddle A SUP Safer: Check The ForecastSo you're a SUP enthusiast. We get it, we are SUP enthusiasts too. But, like Sterling in the video below, it is easy to be so excited to get to the water that you forget to check the weather. Make sure you practice safe SUP techniques. Check the weather… -
SAFER PADDLINGstreamHow To Paddle A SUP Safer: Wear A Leash And PFDThis is Randall. Randall is a standup paddleboard enthusiast. But Randall gets easily distracted. We know, like Randall, you are a standup paddleboard enthusiast. You want to pack your camera, Go-Pro and all the other cool accessories to make your trip the… -
SAFER PADDLINGstreamVideo: Water Safety with Kai LennyMaui-resident Kai Lenny, seven-time stand up paddle board champion and all around professional waterman, joins the United States Coast Guard to promote water safety from sunny Honolulu, Hawaii. Lenny addresses the viability and ease of lifejacket use and… -
SAFER PADDLINGstreamHow To Paddle A SUP Safer: Know Your LimitsWe all know the feeling, you are the proud owner of a new kayak or SUP. You want to get on the water immediately. But you have to be careful to not get in over your head. You have to know your limits. When you take your SUP out for it’s first test run, you… -
SAFER PADDLINGstreamHow To Share The WaterwaysAs summer gets closer and more boats are hitting the water, it is important for everyone on the water to be aware of others sharing the waterway. The United States Coast Guard has issued Marine Safety Alert 04-17, a shared waterway alert. “This Safety Alert… -
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About
As a United Stated Coast Guard nonprofit grant recipient, the Water Sports Foundation produces paddling safety outreach materials and distributes them through boating and paddling media providers. Paddle sports currently has an inordinately high rate of accidents and deaths that for the past five years has been increasing, while power boating stats have been decreasing during the same period. The goal is to create heightened pulbic awareness of safer paddling making paddle sports safer and to ultimately reduce the total number of paddle sports related deaths annually.
ABOUT RAPID MEDIA
What began in the summer of '98 as scribbles on a bar napkin is now the world's best paddlesports media company. Rapid Media has four paddling magazines, produces an international paddling film festival, had the very first paddling and fishing magazines in iTunes, and is the official partner of both the American Canoe Association and Paddle Canada. We're proud of all this, but the real reason we're the best is because we paddle and we care.
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