Video: How The Paddlesports World Can Work Better Together | Adventure Kayak Magazine | Rapid Media
Video
Video: Outdoor Retailer

Rapid Media publisher Scott MacGregor asks industry insiders what can be done to make the industry thrive

Rapid founder and publisher Scott MacGregor moderated a panel at Outdoor Retailer Summer Market 2016 in Salt Lake City, Utah, on how the paddlesports industry can better work together.

Held on stage at The Camp, the panel included:

Keeton Eoff, strategic development at Hobie

Andrew Stern, marketing at Branches, LLC.

Christopher Stec, chief operating officer at ACA

Joe Pulliam, industry veteran and director of operations at Jackson Kayak

Simon Coward, owner at Aquabatics Calgary

Steve Scherrer, instructor, athlete, designer and brand ambassador  

Fielding questions about how the industry can band together to thrive, questions ranged from how to foster adventure to bridging the gap between a beginner lesson and becoming a paddling enthusiast.

MacGregor also asked the panel if the paddlesports industry is becoming watered down at all in terms of making it open to all kinds of people, potentially to the point that the adventure appeal is being lost.

READ MORE: 5 strokes that will make you a better canoeist 

“Scott, I agree we need to nurture it, but I don’t agree we’ve taken that out of it,” replied Pulliam. “I think the idea of a cottage canoe has been around much longer than any of us.”

Another question focused on whether media has a role in producing content that promotes a sense of adventure. Scherrer said that he believes there needs to be more of an awareness that adventure can be anything from an overnight to a mutli-day outing. “I live on the Columbia River and you can take off and paddle two days or four days or seven days on that river and you’re still cellphone accessible and you can walk up to the town and get a meal in a restaurant,” he said. “That adventure can be small or it can be huge.”

 

Find the world's best boats and gear with the Rapid Media's Paddling Buyer's Guide

FREE NEWSLETTER

Join 78 000+ fellow paddlers! Get the latest paddling news and special offers delivered straight to your inbox.  

 

 

Free Issues