PADDLINGBUSINESSstream: Tahe Outdoors and BIC Sport Join Forces To Become The Leader In The Watersports Market | Adventure Kayak Magazine | Rapid Media
News
Tahe Outdoors and BIC Sport Join Forces Courtesy of BIC Sport

Tahe Outdoors looks to expand its activities in watersports

PADDLINGBUSINESSstream
What is BRANDstream
WRITTEN BY

BIC Group has received an offer from Tahe Outdoors to purchase its subsidiary BIC Sport. The transaction is expected to be finalized by December 31st 2018 and is consistent with BIC’s strategy to focus on its core activities (of stationery, lighters, and shavers), while the Tahe Outdoor Group has being looking to expand its activities in watersports, making BIC Sport a logical acquisition.

For 40 years the BIC Group has supported BIC Sport, allowing it to become one of the world’s leaders in the watersports markets and to achieve many historical successes. A new chapter begins, and BIC Sport will now be strategically aligned with a company focused on the same core activities: manufacturing and distributing watersports products.

This transaction will lead to the creation of a new and dynamic worldwide player, with unique industrial technologies across a wide range of products and an international network of specialist retailers.

BIC Sport’s products will continue to be manufactured and sold under license, together with the SIC & OXBOW Brands.

“BIC Sport is very pleased to join Tahe Outdoors, one of the market leaders in watersports, a company that shares our vision and values,” stated Thierry Verneuil, President of BIC Sport. “Combining the two companies will create a new and powerful industrial group, with complementary expertise in manufacturing and distribution. It will allow us to propose to our clients a wider range of products, made in Europe and respecting the principals of sustainable development”.

“For many years I have admired the professional approach of BIC Sport, encompassing both their application of high technology to the manufacture of watersports products and their strength in worldwide distribution, particularly in the USA. I am proud to make this acquisition that will be a win-win at all levels, for all brands managed by the two companies. I am confident in the existing management team to help drive this synergy successfully” added Janek Pohla, President of Tahe Outdoors.

About BIC Sport

Created in 1979 and a pioneer in the windsurf industry, BIC Sport progressively diversified its activities into surf, kayak, kids dinghy sailing and most recently Stand Up Paddle. From its Headquarters in Vannes/France, BIC Sport distributes its products to over 90 countries worldwide, with subsidiaries in Europe, North America, and the Asia Pacific region. In addition, BIC Sport recently acquired the high-performance market leader in SUP, the brand SIC Maui, and works under license with the brand OXBOW SUP. For more information go to www.bicsport.com

About Tahe Outdoors

Tahe Outdoors is one of the most successful and dynamic European manufacturers of paddle sports and kitesurf products, with strong brands such as Tahe Marine, Core, Zegul, Egalis... Founded in 1989, based in Estonia, Tahe Outdoors is distributed in more than 50 countries with products manufactured in France, Germany & Estonia. For more information go to www.taheoutdoors.com and www.corekites.com

Related items

  • The venerable ash canoe paddle is facing extinction. Due to the devastating effects of the emerald ash borer beetle on North America’s ash trees, paddle manufacturers may soon have to…

    Read more...

  • Level Six Title Sponsor For King of the Alps
    We are super excited to announce we are the title sponsor of Europe's premier whitewater festival: King of The Alps. Located in Merano in the Passeiertal Valley in Italy this beautiful area offers an abundance of…

    Read more...

  • Pyranha US Welcomes Epic Kayaks
    Epic Kayaks Inc. will be moving its USA Headquarters and East Coast Warehousing to join Pyranha Kayaks at its new Erwin, Tennessee location on the banks of the beautiful Nolichucky…

    Read more...

  • Outdoor Retailer Shifts To Three-Day Show
    Outdoor Retailer, the largest U.S. tradeshow and premier business event for the outdoor industry, announced today that all three shows in 2019 will now span three days. Dates for Summer…

    Read more...

  • Why Better Really Matters For Paddlesports Retailers And Manufacturers
    Quietly, over the last 20 years, innovation and advancement in paddlesports has become dramatically more efficient and effective. There are several factors at work, including computer-aided designs allowing smaller teams…

    Read more...

  • Paddlesports Retailer Announces Show Dates & Location for 2019 & 2020
    Paddlesports Retailer, the official national trade show of the paddlesports industry, will remain in Oklahoma City, OK, for at least the next two years. The show will take place from…

    Read more...

  • Free Newsletter

    Join 100 000+ fellow paddlers! Get the latest paddling news and special offers delivered straight to your inbox.  

    CUSTOMER CARE
    FAQs

    CONTACT US
    1 (613) 706-0677
    Contacts