PADDLING BUSINESSstream: Water Sports Foundation Wins Four Awards | Adventure Kayak Magazine | Rapid Media
News
Water Sports Foundation Wins Four Awards Photo: Courtesy of Water Sports Foundation

Water Sports Foundation Wins Four Awards at IBWSS Media Campaign Contest

PADDLING BUSINESSstream
What is BRANDstream
WRITTEN BY

At the 2018 International Boating and Water Safety Summit (IBWSS) in Lexington, KY in March, the non-profit Water Sports Foundation (WSF) earned four awards including a first-place and second place finish in the coveted Video PSA category at the annual Media Campaign Contest hosted by the National Safe Boating Council (NSBC), National Water Safety Congress (MWSC), and the National Association of State Boating Law Administrators (NASBLA).

The awards were designed to showcase the outreach efforts of organizations, agencies, and groups in the realm of boating and water safety. The contest was created years ago to recognize the creative ways boating and water safety advocates are communicating with the public about safety.

WSF, a U.S. Coast Guard non-profit grant recipient since 2011, contracts with seven media providers in the powerboat, sail, and human propelled segments to produce and distribute outreach materials informing the public about the need for increased awareness of boating and paddling safety.

WSF, won first place and second place in the Video PSA category. First place was awarded for the entertaining Boat Man Series where an amusing character plays the infamous “Boat Man” as he repeatedly pops up on unsuspecting boaters to remind them of particular oversights in safety. The series was created by Bonnier Corp. of Winter Park, FL, producers of Boating, Sport Fishing, Yachting and WakeBoarding among others. 

In the Booklets and Brochures category, WSF took second place for its Be Smart, Be Safe, Have Fun paddlesports safety pamphlet that clearly identifies eight need-to-know subjects with basic safety advice for novice paddlers. Just shy of seven million copies were printed and they are being distributed by eight of the world’s largest entry level kayak manufacturers inside each boat’s registration package to reach new paddlers at retail reminding them of the need for basic safety. The pamphlet was designed by The Enthusiast Network of Carlsbad, CA, producers of Canoe & Kayak and SUP the Mag.

Be Smart Be Safe Have Fun

In the Audio PSA category, WSF won third place for its three, 60-second Spanish language audio PSA’s that are distributed by more than 137 Spanish language radio stations in America. The Hispanic Communications Network of Washington, DC produced the radio spots.

WSF would like to recognize all of its media partners for the wonderful contributions that they have all made towards safer boating and paddling in America. Jim Emmons, WSF’s NonProfit Outreach Grants Director said, “None of this could have been possible without the support of the U.S. Coast Guard. We are truly blessed to be surrounded by so many incredibly talented and extremely passionate content providers. It was very rewarding to see their hard work and dedication to the task of making boating safer, be recognized at such a prestigious event.”

View some of the Water Sports Foundation's safety paddling videos here.

About Water Sports Foundation

Headquartered in Orlando, FL, the Water Sports Foundation is the non-profit educational arm of the Water Sports Industry Association (WSIA.net). Since 2011, WSF has received U.S. Coast Guard boating and paddling safety outreach funding through the non-profit grant program. The Sport Fish Restoration and Boating Trust Fund administered through Congressional action provides funding for the U.S. Coast Guard’s recreational boating safety initiatives. For more information, call WSF at 407-719-8062.

Related items

  • The venerable ash canoe paddle is facing extinction. Due to the devastating effects of the emerald ash borer beetle on North America’s ash trees, paddle manufacturers may soon have to…

    Read more...

  • Level Six Title Sponsor For King of the Alps
    We are super excited to announce we are the title sponsor of Europe's premier whitewater festival: King of The Alps. Located in Merano in the Passeiertal Valley in Italy this beautiful area offers an abundance of…

    Read more...

  • Pyranha US Welcomes Epic Kayaks
    Epic Kayaks Inc. will be moving its USA Headquarters and East Coast Warehousing to join Pyranha Kayaks at its new Erwin, Tennessee location on the banks of the beautiful Nolichucky…

    Read more...

  • Outdoor Retailer Shifts To Three-Day Show
    Outdoor Retailer, the largest U.S. tradeshow and premier business event for the outdoor industry, announced today that all three shows in 2019 will now span three days. Dates for Summer…

    Read more...

  • Why Better Really Matters For Paddlesports Retailers And Manufacturers
    Quietly, over the last 20 years, innovation and advancement in paddlesports has become dramatically more efficient and effective. There are several factors at work, including computer-aided designs allowing smaller teams…

    Read more...

  • Paddlesports Retailer Announces Show Dates & Location for 2019 & 2020
    Paddlesports Retailer, the official national trade show of the paddlesports industry, will remain in Oklahoma City, OK, for at least the next two years. The show will take place from…

    Read more...

  • Popular Articles

    Free Newsletter

    Join 100 000+ fellow paddlers! Get the latest paddling news and special offers delivered straight to your inbox.  

    CUSTOMER CARE
    FAQs

    CONTACT US
    1 (613) 706-0677
    Contacts