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Official Whisky of Fishing Tour |
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Louisville, KY – American Bass Anglers, Inc. announced that Early
Times Kentucky Whisky has been named Official Whisky of ABA’s American
Fishing Tour for the 2008 campaign.
The sponsorship continues Early Times’ commitment to the bass fishing platform, already sponsoring Team Early Times which includes Bassmaster Elite Series competitor Kevin Wirth.
“Early Times is excited to be the Official Whisky of American Bass Anglers for this upcoming year and is pleased to support the growth of bass fishing,” said Joe Murray, Brand Manager for Early Times Kentucky Whisky. “This sponsorship is a perfect fit with our strategy to become more involved in one of our consumers’ greatest passions – fishing.”
The agreement provides sponsorship of the American Fishing Tour as well as the ABA’s “Angler of the Year” program. Early Times will also be provided with booth space at all 2008 American Fishing Tour Championships and advertisements in six issues of The American Bass Angler, the official publication of American Bass Anglers, Inc. The sponsorship brings together one of the largest tournament trails for the weekend angler with one of the most widely distributed whiskies in the world.
There has yet to be an annoucement by Rapid Media of their official whisky sponsor, however we expect it to me a Canadian whisky, with personal preference around the office being Gibson's Finest 15 Year Old.
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