According to a national Discover Boating survey, boaters report much higher levels of sexual satisfaction.
TORONTO (ONTARIO) JULY 8, 2008 – With the sweltering summer in full-swing, Canadian boaters are turning up the heat in the bedroom. According to a national Discover Boating survey, conducted by Angus Reid Strategies in June 2008, boaters report much higher levels of sexual satisfaction versus the general Canadian population.
The survey polled more than 1,000 boaters and non-boaters and compared their viewpoints on several quality of life aspects. When it comes to intimacy, participants were asked to rank their satisfaction with the quality of their sex lives. Two-thirds of boaters (63 per cent) reported satisfaction with their sex lives, while only 54 per cent of non-boaters held the same opinion.
Not only do boaters enjoy making waves on shore but the study revealed that twice as many boaters would prefer to spend their time making out on a boat than sightseeing.
Buoy-Oh-Buoy, That’s Some Smooth Sailing
While getting revved up in the bedroom may be reason enough for Canadians to chart their course on the nearest body of water this summer, the survey also found that a whopping 68 per cent of Canadian boaters believe that boating relieves their stress.
“Boating is a great social activity that can help people bond with those they are closest to,” says Lindsay J. Rennie, Marketing Director, Discover Boating, NMMA Canada. “There is something undeniably romantic about being out on the water with that special someone. Boating can set the mood for total relaxation and even make for some ‘intimate’ moments!”
Provincial Pier Pressure
Amidst the results, the survey found that among Canada’s coastal provinces, 75 per cent of British Columbians had been on a boat at least once in the last year, compared to only 60 per cent of people in the Atlantic provinces.
In addition, the survey found:
· Anglophones are more likely to engage in watersports than Francophones (21% vs. 14%)
· Those in Manitoba and Saskatchewan are the most likely to go fishing while on a boat. (31% in MB/SK vs. 20% across Canada)
· In Canada, the percentage of the population that has been on a boat in the past year by province:
· Getting Hooked on Fishing: 43% among 18-34-year-olds prefer to fish while boating versus 34% of 34-55-year-olds and 35% of Canadians over the age of 55
Getting On Board Your Own Love Boat
If the thought of getting out on the open water and leaving stress behind leaves you buoyant, a great place to start is with a visit to DiscoverBoating.ca. As Canada’s recreational boating industry program, DiscoverBoating.ca offers free tools and resources to get Canadians started. The site has all the advice you need, including a Boat Selector that helps determine the style that best suits your interests and budget, a rundown of boat shows across the country (a great place to start the shopping process,) and destinations across the country where you can enjoy all the stress-free stimulation Canadian boating has to offer.
About Discover Boating
Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry. Discover Boating programs focus on increasing participation and creating interest in recreational boating by demonstrating the benefits, affordability and accessibility of the boating lifestyle while helping to educate potential boaters and offering opportunities to experience the fun and togetherness of being on the water in a boat. Each year over 6 million people in Canada enjoy boating, the recreational activity that "connects like no other."
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For more information, please contact:
Carly Suppa Hill & Knowlton Canada (416) 413-4635
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Phoebe Stephens Hill & Knowlton Canada (416) 413-1218 ext. 4611
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