What began in the summer of '98 as scribbles on a bar napkin is now the world's best paddlesports media company. Rapid Media has four paddling magazines, produces an international paddling film festival, had the very first paddling and fishing magazines in iTunes, and is the official partner of both the American Canoe Association and Paddle Canada. We're proud of all this, but the real reason we're the best is because we paddle and we care.